Yes, I will admit it, I judge a book by its cover.
With the ever changing publishing industry and the fact that I now mainly “shop” for books on the web, be it Amazon or my library’s website, I’m finding that I rely more and more on the book’s cover design than I ever have before.
I love discovering new authors and in this age of self-publishing its easier and easier to do so. However, you’re always taking a chance on a new author and in this economy I have to spend my mad book money wisely. So if I see a cover that doesn’t look professionally done, I automatically think the editing and writing won’t be polished and professional either.
Let’s face it, there are more authors and more books out there than there has ever been before (this is just my observation and based on no solid proof), which means we have to be more discerning than we’ve ever been before. Which means its doubly important for books to stand out to catch a reader’s eye. Professionally done cover art will attract my attention 100% of the time. In fact, if the cover doesn’t look professionally done, I won’t even bother reading the blurb.
Is that wrong? Maybe. But I have a finite amount of time and a million other things pulling my attention away from the webpage. No longer do I have time to roam the book aisles, picking up a book here and there, reading back covers, flipping through the pages to decide if the writing is good and the plot attractive enough for me to spend hours on. More often than not I’m on my smartphone waiting for my daughter’s soccer practice to end while perusing Amazon’s site. Or I’m on a fifteen minute break at work, or waiting for the spaghetti to finish boiling.
Nowadays an author has to make an instant impression, quickly. Professional cover art will do that.
How about you? Do you judge a book by its cover?